Communications & Brand Strategy Consultant

Objective of the Assignment

To build the communication and brand storytelling capacity of PLP’s leadership team through training, coaching, and the development of practical tools that support clarity, alignment, and confidence in both internal and external messaging.

Scope of Work

The consultant will be expected to deliver the following:

• A. Capacity Building and Training
  • Conduct an initial needs assessment to align training objectives with leadership expectations.
  • Deliver at least three focused training or coaching sessions (in-person or virtual) on:
    • Purpose-driven communication and brand alignment
    • Structuring compelling proposals and pitch decks
    • Data storytelling and narrative framing
    • Personal and organizational presentation delivery
• B. Strategic Support and Tools
  • Support refinement of live or past proposals and presentations as examples.
  • Provide practical templates and toolkits for proposals, decks, and data visualization.
  • Embed a clear framework for brand positioning and communication best practices.
• C. Reporting and Recommendations
  • Produce a final report outlining key recommendations, insights, and a roadmap for sustaining communication excellence post-engagement.

Deliverables

• Training plan: Structured Plan co-developed with the executive team outlining training sessions, focus areas and timelines.(Week 1)
• Training Sessions: Delivery of at least 3 interactive training/coaching sessions with tailored content.(Weeks 2–3)
• Communications Toolkit: A practical toolkit (e.g., proposal templates, data storytelling guides, pitch structures) for long-term internal use.(Week 3)
• Final Report: Summary of key insights, lessons, tools delivered, and recommendations for sustained implementation.(Week 4)

Consultant Profile

• The ideal consultant should have:
• A minimum of 5 years’ experience in strategic communications, branding, or leadership advisory roles.
• A demonstrated ability to coach executive leadership in storytelling, brand positioning, and persuasive communications.
• Expertise in using data and metrics to support narratives in written and verbal formats.
• Experience working with nonprofits, edtech, or youth-focused organizations in Africa is preferred.

Payment Terms

To be negotiated based on agreed milestones and deliverables.